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WF: What is the thinking behind launching a SIP Day? What are the contours of the SIP Day initiative?
Kaiyomurz: We all witness a lot of days - like Valentine's day, Mother's day, Father's day, Independence day but have never witnessed a "SIP Day".
Hence, in our attempt to continue spreading financial literacy to help investors build wealth, we thought of launching a dedicated "SIP Day" which will be held on the last Friday of every August - combining the Independence Day celebration with "financial independence".
This year it will be launched on Friday - 26th August 2016 @ BSE Auditorium in Fort, Mumbai.
WF: How are you generating awareness for this excellent initiative?
Kaiyomurz: A 360 degree plan of action is as below
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The concept will be an on air, print, radio and will also include on ground initiatives where we have covered a wide section of society like fire brigade, Mumbai's dabawallas, hospitals (nurses and nursing assistants) & school students who are about to graduate and start working. The idea was to get more sections of society into the financial eco system
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The "on air" part comprises content creation and amplification around interesting trivia and facts around SIP investing and concepts by giving anecdotes and examples.
We have had some leading advisors educating on benefits and giving interesting analogies of how and why SIP is recommended for investing. The promos have gone live on TV viz ET NOW, Times NOW and Romedy now
The links of the same are as below -
> https://www.youtube.com/watch?v=a982IqYnCAE
> https://www.youtube.com/watch?v=QC8y2xS13Cc
> https://www.youtube.com/watch?v=r62xXXJKjtE
> https://www.youtube.com/watch?v=9WIWN6az6pQ
> https://www.youtube.com/watch?v=6t9jAIqMvg4
> https://www.youtube.com/watch?v=lMBHX6hnCA0
> https://www.youtube.com/watch?v=JLu6BgafmJw
> https://www.youtube.com/watch?v=mjvfiNokD_g
There's one more awareness promo which is an animated video and encompasses all aspects of SIP viz. starting small, power of compounding, time in the market v/s timing the market which can be viewed on
https://www.youtube.com/watch?v=dGfR25XR-ms
The print and radio will talk about SIP, power of compounding and benefits of SIP culminating to calling for registrations for the SIP day. A dedicated microsite which will again talk on SIP & related topics spelling out agenda and encouraging registrations. - URL being - www.sipday.in
WF: What will be the flow of events on SIP Day?
Kaiyomurz: The SIP Day will be at BSE Auditorium, Fort. It is a full day event starting from approx. 11:00AM with sessions ranging from students who will be taught on the benefits of starting early - which is why we called it - First Steps towards investing, followed by breaking the common myths, how and why MFs help in building wealth and the last session which will talk on markets and macros where experts will talk about their outlook on sectors, macros and economy.
All details are uploaded on our microsite www.sipday.in where prospective investors can register and take a look at the agenda too.
WF: How can Mumbai based IFAs participate and leverage this initiative?
Kaiyomurz: IFAs can be a part of this initiative where they can network and call their prospective investors who can benefit by getting to hear experts as they make attempts to spread more financial awareness to get investors shed their inhibitions on investing and ultimately get more financially empowered.
WF: Are there plans to roll out a similar initiative in other cities too?
Kaiyomurz: Yes definitely! The plan is to subsequently roll out this initiative in other cities and make the property more widespread in the future.
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