now time has come that AMC -IFA both will work towards customer benefit therefore it is a wounderful initiative taken by Birla Sun Life AMC

please give full DETAILS 7 HOW CAN WE GET THE TRAININGS

Yes sir. The need of the hour is to recognise the hard work of the IFA and reward him properly. AMCs can do this by simply declaring that the IFA engagement is important , and paying them their due as full and perpetual trail. Here is a guy who is working for them with 100% variable pay! And what are they doing in retun to them? IFAs are contributing well to the AUM and sales.This fact any will come to the fore , when as per the new norms , the statistics are published , from the next month onwards.The moment full taril model is implemented with dicipline and conviction , no IFA will be sitting back. They will do wonderful job for the investor community , the AMCs and themselves.

I do not agree with the views of Mr Pradeep Kumar Jain. The job of an IFA is not to "sell" a mutual fund but to "assist" an investor identify a product that best meets his specific needs. This entails that the IFA has differntiatinig abilities and need to be traied accordingly. IFA will not earn because an investor is able to see value in a product. IFA will earn and grow only when an investor is able to see the value in the advice rendered. This is a task which calls for higer abilities than most IFAs are presently endowed with. Hence, all the efforts to train IFAs to acquire higher capbilities need to be louded. Unless the IFA community positions itself as genuine friends of the investor, the situation will not improve.

It is a great initiative by Birla Sunlife Mutual Fund. This initiative will benefit both AMCs and distributors. In Century SIP additional purchase may be allowed. Pradeep ji thank you very much for putting distributors view point in the board meet

Advisors must be given proper training on Long Term Benefits of Equity Investing which almost all fund houses are still ignoring. IFAs must be rewarded for bringing New Clients (small or big doesn;t matter). IFAs must be helped (financially and otherwise) to take up Investor Awareness Programs. All AMC;s must showcase retail clients who have made good profits by staying invested for 10+ years. Thanks to Birla AMC for this IFA advisory council.

IFA need never be fund manager-- AMC people try to safeguard their under-performance by saying-" we had revealed facts and IFA must evaluate it.. IFA shall look long term in a situation where AMCs look short term- very often , they change focus.. Why? Both must remain attached to goals.. Transperancy- excess of it- is curse.-- & a great tool to shift responsibility on others.. Why UTI was success since 1964 till 1998? US 64 & SO UTI collapsed when it was made NAV linked within 2-3 years as they declared NAV but kept controlled prices -- AMCs & GOVT officials must find out amicable way - after evaluating UTI S sucess & collapse.. More transperancy had failed in promotion of MF as trustworthy way of investment in public which is quite contradictory.. as transparency was applied to create trust.

Grate Pradipji, I always wonder why the advisers are putting too much time in scrutinizing the product. Most of the questions in con calls are about it. I agree that we need to understand the product. But I am very sure that in no industry there is so much of over transparency. Anyway a good thought is shared...