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I dislike AMCs interfering in sales since there is a direct channel
Please think differently (1) MF investments are for long term.. What benefits you give to clients by expediting process by hours? (2) Different AMCs offer different technics & therefor clients/ IFAs are confused (3)Execution of transaction is work of IFA... Why AMCs are interested in this field spending heavily? Instead they must spent that amount for increasing their efficiency... Doubt prevails that AMCs intend to slowly abolish IFAs by preparing ground for "direct" --- (4)NSE/BSE & DPs manage transactions & complete record keeping very easily-- Compare it with MF industry... All shall find confusion with MF.. Can you say that even 10% of your clients have accurate records of their MF investments? Most depends upon various tailor made/ readymade programmes which are hardly 100% all inclusive.. & accurate.-- SO DISCOURAGE SPECIFIC AMC RELATED TECHNICS & ENCOURAGE ONLY ONE UNIFORM TECHNIC TO BE DEVELOPED BY MF UTILITY... MF UTILITY IS MEANT FOR UNIFORMITY & SIMPLICITY...
Very rightly said Sandeep bhai..
Very good suggestion. All AMCs may consider this idea. Thank you Sandeep.
Well said Sandeepbhai. Unless we take care of the needs of investors it may be really tough to make mutual funds an Everyday product. Many investors dislike the interference of Electronic Means of all sorts. Like they say "Old is Gold". You have made a very valid observation. Good Going Sandeepbhai. All the very best