very useful

Platform or no platform , but there should be some mechanism , where in Mutual fund advisors get their remuneration. Nowadays clients ask about differance in dividend amounts of Regular and direct plans .

I can say one thing for sure that all those IFAs who are staying away from these redundant plat forms are loosing nothing. Investments need be done with due deliberation, hence , the simple on line facility the AMCs are giving is more than sufficient. The tools for goal planning, refund calculation are all available fee on net, for that , no one needs to be traped in to these platforms

MF business is a becoming very complex and not at all transparent unlike insurance where minimum interference of the regulator and more clarity of the policies being sold. the regulator, the amfi , amcs, distributors, banks have all made kichidi of this business. day in and day out interference of regulator has become a headache for all and sundry. this is a budding business and is at cross roads due to lack of clarity of AMFIS role. added to this is a complex web being created in the name of technology and confusing both clients, partners brokerage their by benefiting the fund houses and distribution houses. the real people on the ground are left lurched all the times.

Lack of comprehensiveness, high price (initial plus annual), difficulty in selecting the best for me, uncertaintiy.

I am sorry to say this is a misleading propaganda. What is a so called comprehensive platform? Its just a software! Why is so much big deal being made to scare distributors? In a a few months software companies will lap at this opportunity & these software packages will be available for peanuts! For all distributors with knowledge, DO NOT SELL YOUR AUM TO THESE CROOKS! Hold on, it will get worse before it gets better. For now, work on a transaction platform, search for a good wealth management well priced backend tool.

Great article and thanks for the same, have tried nse for clients, would like to add my experience, very simple but very very slow and has upper limits for investing and an investor cant go for sip, in mf utility its much more convenient, and once the arn code is populated, till now it remains, dont know about future

2/2 BSE/NSE I did try earlier but they are premitive system and poorly designed. Their objective is making money like they make huge money in share trading, while MFU do not intend to make money. That, to me is a huge difference, besides MFU being much efficient system and very innovative. I hv opened abt 100 CANs for my clients, but none of them have gone direct. There is no "fear" or "greed" for me. Would strongly urge all IFAs not to waste time in creating more and more platforms (like launching more and more political parties) but work collectively and make the existing platform stronger and better. My take is MFU, because it is industry owned and they are not out to suck money out of us.

Well written. But it looks like u r trying to convince IFAs to join your effort to "re-invent" and create another platform. Why do we need so many platforms? Cant we together support some existing platform? Y feed IT companies and at what cost? Pl drop idea of creating one more platform. We have way too many. I am small IFA. I hv bn using MFU. I hv arrangements of one man people in different cities. MFU helps me at one place to monitor all my branches because MFU provides that architecture of HO, Zonal and branch level. It also provides txns thru multiple sources. I hv gone fully paperless with MFU and extremely happy about it.

Asish Ji Very true ! This new format of joining together and creating a platform with equal ownership , just like a mutual fund structure , will surely be a great thinking ! Its the need of the day Moreover the points of fear addressed by you , in relation to the existing brokers platform , is actually keeping the top guys away from them ! The best way to proceed and get something constructive , is to form a small group of IFAs and few other stake holders like BSE/NSE etc and start mulling on the basic draft of the structure