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Advanced Wealth Management Course (IIBF) - Paper 2

Ch 10: Case Study

Q1.

What are the key factors affecting First Credit Bank?

Strategic planning

Marketing communications

Team leadership

Market segmentation

All of the above

Q2.

What type of training could benefit Kamini?

Marketing concept

Steps of personal selling

Recognizing customer’s needs

All of the above

Q3.

What type of training could benefit Krish?

Changes in the external environment

How changes presents opportunities rather than obstacles

Both (a) & (b)

None of the above

Q4.

How could First Credit Bank, through its team leaders, handle the situation better?

The team leaders need to inform company’s vision & strategic plan to employees.

The team members need to recognize early sign of conflict

Share information with staff about changes

All of the above

Q5.

What are the strategic planning issues that First Credit Bank is facing?

Corporate vision & strategic plan not communicated to employees.

One business unit does not understand the objectives and responsibilities of other units.

Development of a mission statement with all staff inputs

All of the above

Q6.

What are the marketing issues that First Credit Bank is facing?

Information about external & internal changes to employees.

Appropriate promotion plan for new products

Train & educate staff on new products

All of the above

Q7.

Why are Krish & Kamini experiencing problems?

Communication barrier

Information about external & internal changes

Product knowledge

All of the above

Q8.

What steps might First Credit Bank have taken or what processes should have been in place as part of normal business communications to assist in such a situation?

Communication to employees about corporate vision & strategic plan

Understanding the objectives and responsibilities of one business unit to another

Information about external & internal changes to employees

All of the above

Q9.

What are some of the factors that have contributed to the way Krish & Kamini are feeling?

Team leadership

Marketing communication

Market segmentation/consumer behaviour

All of the above

Q10.

What are the human resource issues that First Credit Bank is facing?

Sharing information with staff about changes

Communicating to customers

Understanding communication barriers

All of the above

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