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Advanced Wealth Management Course (IIBF) - Paper 2

Ch 5: Marketing - Distribution and Pricing

Q1.

A system which comprises separate business entities and no channel member has complete or substantial control over the other members is:

Conventional marketing system

Vertical marketing system

Horizontal marketing system

None of the above

Q2.

A vertical marketing system consists of two or more unrelated companies who share marketing resources or programs to exploit an opportunity.

True

False

Q3.

What factor/s should marketing managers consider when planning product marketing and distribution programs?

Market

Product characteristics

Intermediary considerations

Pricing factors

All of the above

Q4.

What is/are the benefit/s of electronic channels for distributing financial services?

Provide customers with convenience and time savings

Provide intermediaries with the opportunity to deliver cost-effective services

Both (a) & (b)

Ability to customize intermediary’s offerings to existing and new market segments.

All of the above

Q5.

What is the link between price and value for a particular commodity?

Price = Cost + Perceived Value

Price = Cost – Perceived Value

Cost = Price - Perceived Value

Cost = Price + Perceived Value

Q6.

Deregulation has created opportunities for financial services organizations to structure the price of their products to suit their customers.

True

False

Q7.

A distribution channel is a set of marketing intermediaries or channel members, which forms links between producers and customers.

True

False

Q8.

The advantages of house brands to the manufacturer are:

The retailer provides a secure outlet for sale of the products

Additional sales are possible where the house brand is not perceived to be competing with the manufacturer’s brand

Both (a) & (b)

Different brands might appeal to different market segments.

All of the above

Q9.

(I) ‘Clicks and Bricks’ is the name given to a marketing strategy that combines the Internet with traditional ‘bricks-and-mortar’ style of retailing. (II) Service quality can be defined as the degree to which the performance of service providers matches customer’s expectations.

Both the statements are correct

Only statement (I) is correct

Only statement (II) is correct

Both the statements are wrong

Q10.

Factors affecting prices is /are:

Estimated demand

Elasticity of demand

Competition

All of the above

Q11.

‘A profit maximization marketing strategy’ means:

Increase sales and increase/maintain market share.

How sensitive demand is to price

Charging the highest possible price with a view to developing a monopoly.

None of the above

Q12.

‘A sales oriented marketing strategy’ means:

How sensitive demand is to price

Increase sales and increase/maintain market share

Charging the highest possible price with a view to developing a monopoly

None of the above

Q13.

Gap analysis attempts to identify whether the customer receives service that is either above or below the standard that is expected.

True

False

Q14.

The criteria used by consumers to determine the quality of service is/are:

Convenience

Communication

Both (a) & (b)

Credibility

All of the above

Q15.

Which is wrong to improve the levels of service quality?

Identify needs

Set standards

Monitor and measure

None of the above

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