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Be careful about blindly listening to a friend's advice and investing directly through a website especially when you lack sufficient market knowledge.
Many do not have sufficient knowledge of the different type of funds and are not aware that some funds have a locked in period.
Importance of the advisor is suggesting a product that would be suited for their goals and purposes.
Do not have preconceived notions about a fund based on leadership, community or other factors. Judge the fund based on its financial merits and your need specifications.
Hi Venkat & Mr Bhat, I have been watching your videos for quite some time and it is surely an eyeopener as far as the psychology of the investor is concerned. Of late you must have been watching that there is a IFA BASHING which is going on for sometime on various forums. There are lots of new websites who blatantly ask - WHY GO THRO A IFA/DISTRIBUTOR when you can go DIRECT. The above video is a moral for those who would like to go DIRECT. God Bless those investors.