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Search engine optimization concept didn't really gain any traction in the bottom line. With twitter bursts, facebook bursts and linkedln bursts, there are lot of likes but no traction.
Market around a concept like beating inflation and use simple language in your advertising. Time your advertising such as tax season.
Advertising on back of autos for NFOs can be very cost effective. Not all advertising has to be very expensive.
Community based targeting where you can reach to them in vernacular language and investing time into building relationships over a period of time can yield results.
Thanks Mr.Amit Biwalkar. Its always a pleasure listening to you from the stage and from your interviews. This WealthForumTV interview has thrown up some excellent ideas. Thanks a ton Bro.