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Moving from a transaction model to a relationship based model is a big step. Transparency, trust, great processes, human values is required to build sustainable relationships.
Process is king. In order to scale and provide consistent delivery, you need to have good processes from research to service delivery. Continuously improve the process across the chain.
Taking a holistic view of clients has helped build sustainable relationships. Greater client confidence builds wallet share
There is so much to learn from the quiet demeanour and wisdom of Shrikant Anna ! very sensible systemized way of functioning is his hall mark