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Rational behaviour with a goal approach can be challenging for investors as the goals keep changing or getting upgraded.
Investors need to understand that every scheme has a tenure and requires time to appreciate. Advisors need to regularly remind investors why they bought a certain scheme.
Humility is challenge for fund managers. Success in past does not equate sucess in future. Tamil proverb says that a tree full of fruits bends down. In contrast, a tree without leaves stands up.
The fund manager must be open to markets and feedback. Fund managers need to be in touch with distributors and investors to get the ground view perspective.
Well put pointers.