Motilal Oswal AMC has grown from 2000cr AuM in 2014 to over 100,000cr AuM by Aug 24, with a healthy mix of 70% retail funds and 30%HNI focused alternatives. Akhil – who has been an integral part of this remarkable growth journey this entire period – reflects on the triumphs, tribulations and lessons learnt which will serve the firm in its ambitious growth aspirations for the rest of this decade.
An important lesson learnt back in 2022 was to understand that retail public money has to be managed differently from more patient capital – accordingly, a new framework for equity strategy and risk management was drawn up which focused on greater sectoral agility, market awareness and stock and sector level controls.
Over 95% of MO-AMC’s equity AuM is now in top quartile on a 1 yr timeframe and over 85% over 3yr and 5yr timeframes – a strong testament on efficacy of strengthened processes.
MO-AMC’s aspiration is to be the preferred manager of choice for growth focused allocations, which should over time translate to a25% share of new flows from equity investors. In the alternatives space(PMS/AIFs), the firm is almost there, while in the retail space, it has some distance to cover to get there.
The fund house is very confident about the long term trajectory of the markets and the promoters are investing heavily in growing all their verticals including private markets, public markets, wealth management, broking and fund based businesses.
MO-AMC has very ambitious goals on rising well above its15th position in the MF AuM league table and Akhil says there is only one way to get there: continue to perform well, strive to remain Q1/Q2 across time frames, maintain high levels of distributor engagement and communication and deliver healthy customer service. Focus on getting the basics right, and flows will follow.