As we pass through uncertain times, it is all the more important for distributors to focus on the controlables and maintain conviction in the long term India growth story. 4 controlables that Mohit says can help MFDs enable better investment outcomes for their clients include: (1) Unrelenting focus on asset allocation (2) Robust scheme selection process and portfolio review process (3) Use SIPs, STPs and SWPs as solutions to wean away clients’ market timing impulses and (4) Persist to resist behavioural biases –your clients’ as well as your own.
BoI MF is closing 2024 with a huge 90% growth in AuM from 5900 cr to 11,500 cr, aided by robust growth in its equity and hybrids funds.
Of particular note is the AMC’s retail business growth in 2024: live folios doubled from 3.25 lakh to over 6.5 lakhs and SIP book has done even better – growing from 35 cr to 85 cr.
Growth of its Flexicap Fund to over 2000cr AuM has enabled penetration into many more large distribution houses in addition to continuing traction with MFDs.
Mohit reiterates the case for distributors to consider BoI MF’s differentiated rule based hybrid funds in the aggressive hybrids, BAF and MAAF spaces.
Expect to see initiatives in 2025 aimed at making investor service a USP for BoI MF.
Mohit has plans to launch a midcap fund in 2025 and aims to start putting together their passives fund range with an initial couple of launches. More products in the debt side are also on the drawing board.
Specialized Investment Funds (SIFs) – the new category notified by SEBI – has huge potential. Expect to see a lot of action from theindustry in 2025 in this space.
As an industry, we need to do much more to market SWPs on low risk hybrids as cash flow solutions for savers. Its perhaps time for AMFI to take this up as a priority within its MF Sahi Hai umbrella of campaigns.