Manish’s key priority leading the sales and distribution vertical of Groww MF is to offer genuinely differentiated business development solutions to MFDs to enable them to scale up faster and serve investors better.
Groww – which is the leading invest-tech platform in the country - has become highly successful by being not just customer-focused, but indeed customer-obsessed – and that’s the culture Manish is bringing into the AMC’s relationships with its distributors.
Asthra – Groww’s new MFD focused platform that is currently in beta testing – promises to offer the much-awaited all-in-one platform for MFDs – combining rich content with smart investor engagement aids and a fully open architecture transaction execution and reporting proposition that allows funds of all AMCs to be transacted.
Groww is also making available its acclaimed ultra-quick customer onboarding / KYC solution to users of Asthra, thus solving one of the most persistent operational issues of MFDs.
Manish says that as technology takes over investor service and transaction execution, MFDs need to move up the value chain and focus more and more on providing guidance.
Asthra can be a handy tool for them to not only delegate all service and execution tasks across all fund houses they deal with to a single platform, but will also increasingly provide rich content to help them guide their clients through their investment journeys.
Product launches across active and passive spaces coupled with distribution footprint enhancement and the rollout of Asthra will mark a busy FY25-26 for Manish and his team.