Bajaj Finserv completes 18 months in business with AuM in excess of Rs.18,000 crs on the back of well timed product launches that aim to deliver good investor outcomes and a flagship flexicap fund that it began its journey with, which continues to deliver strong top quartile performance.
Its technology-driven initiatives including comprehensive transactional capabilities on Whasapp, Empower – which allows distributors to offer group SIPs to all employees of any company and SavingsPlus which enables investors to generate better returns on idle balances – are all enabling distributors to do more while offering convenience to their customers as well.
A lone laggard (vs peer group, though it beat Nifty) in an otherwise strong year has been performance of its Balanced Advantage Fund –which Ganesh says is delivering exactly to mandate of being only large cap focused in its equity portfolio – which makes it well poised to bounce back in2025, as large caps appear likely to outperform the more expensive mid and small caps segments.
As the fund house transitions from its initial honeymoon phase to a more business-as-usual mode, Ganesh reiterates the 3 commitments he made at launch of the fund house – which his team has delivered on – and will continue to deliver in the years ahead:
(1) Embedding behavioural finance in their INCUBE investment process as the edge that can deliver sustainable alpha (2) Launching funds which are differentiated and at a time that can give better investment outcomes rather than better asset gathering outcomes, and (3) Bringing group strengths in technology-enablement to introduce new features and facilities that aid distributors to grow scale at lower costs and provide better investor experiences.