J P Singh takes over as CEO of ITI AMC with a mandate to build a well balanced asset management business on a sound platform of process-led investment performance and 20,000+ distribution partnerships across50+ locations that has been set up in its first 5 years.
With performance tailwinds across the equity book and 3 key funds in the 1000cr+ AuM bracket (Flexicap, Multicap and Midcap), JP believes there is a good case to maintain consistent communication with distributors and seek to enhance ITI’s wallet share even as he looks to commence business with more national distributors.
Consistency of performance and process-led delivery of fund performance are two important pillars of building sustainable AuM, and JP says the fund house is now able to demonstrate both – which is what his sales team will focus on communicating effectively in the market.
Expect a new fund launch next month – ITI MF’s Bharat Consumption Fund. Other fund launches during the year will look to complete gaps in the AMC’s product suite.
He believes SIPs in mid and small cap funds over the long term can be very rewarding experiences for investors and encourages distributors to focus on these categories to continue building their SIP books– of which he would like to seek a fair share.
His message to all distributors is very simple: you will now see more from ITI MF – more reach, more communication and more consistency in fund performance and distributor engagement.