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Writing articles related to mutual fund area in the local magazines, newspapers and TV channels created public exposure and helped grow our business.
Our values and how we work with clients -- honesty, trust, unbiased opinion and advice -- has helped us to generate business.
Going forward, looking at strengthening online presence such as through videos is a focus. Offering pure financial services by registering with SEBI than just offering transaction services is a focus.
Also preparing for launch of new products such as ETF is a focus going forward.
