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Dear Sir, I also a IFA, started business from 22/06/2019. Now in this days i saw my friends and many other poeople are doing invest direct plan without any advice or any scheme related queries. Groww or Paytm Money or like others app coming in the market for Mutual Fund Business, and they provide others products like bond, gold, stocks. But they advise go to direct plan and save your 1% commission. when i open Youtube then the advertise open in front. So many people don't know how to work Mutual Fund or related schemes. They also seen scheme performance and return and invest there but which fund good for investment they don't know. Its like without teacher you can complete Graduation from Google classes. Its like treatment without doctor and people saw the medicine form google or youtube and buy the medicine from online. so, what is the result without teacher, doctor, or Advisor? Now i seen the SIP return in REGULAR Plan better then Direct Plan. You can compare the return in Groww App direct plan SIP any of schemes and regular plan return in money control for 5 years. They are cheating with people. and people are don't know how they cheat and don't research its. Why SEBI can allow to direct plan? I know it is profitable income for SEBI but its income sources of many people of Indias IFA. TODAY DATE 31/03/2021. Started Sip with Groww App for Direct Plan in UTI Flexicap Fund for 5 years, total Amount Invest Rs.60000 and today Current value is Rs.92722,Annualised Returns 18%. Started Sip with Regular Plan in UTI Flexicap Fund for 5 years, total Amount Invest Rs.60000 and today Current value is Rs.98412, Annualised Returns 19.89%. so i request to all IFA please discus about the matter and againsed direct plan. and how to close the direct plan can discus.